MOONLITIC — BOARD PRESENTATION
THE PATIENT-EMPOWERED HEALTH DATA MARKETPLACE

Patients Own.
Patients Earn.
Everyone Benefits.

The first marketplace where 50 million patients control and monetize their health data. $500 to $80,000 per patient, per year. $100B+ in transactions. 99.7% margins.
01 — THE PROBLEM WE SOLVE

Healthcare data is worth
$600B. Patients get $0.

Every year, pharmaceutical companies spend $200B on clinical trials and real-world evidence. They struggle to find patients. Patients have the data but no way to share it. The market exists. The infrastructure doesn't.
Moonlitic is the missing layer: a HIPAA-compliant, zero-trust marketplace where patients control access to their health data and earn when pharma, researchers, and AI companies use it. Patients earn. Pharma gets data. Healthcare advances. Everyone wins.
MARKET SIZE
$600B
TARGET PATIENTS
50M
PATIENT EARNINGS
$500-$80K
MOONLITIC REVENUE
$20B/yr
02 — THREE-SIDED MARKETPLACE

Patients. Buyers. Partners.
One platform.

PATIENTS (50M)
Earn $500-$80K/year
Connect your health records (EHRs, genomics, wearables). Set your price and permissions. Earn when pharma, researchers, or AI companies access your data. Full transparency. You control everything.
PHARMA BUYERS (500+)
Access real patients
Search 50M patient records. Find cohorts for clinical trials, real-world evidence, drug safety monitoring. Pay patients directly. De-identified or identifiable (with consent). Faster than traditional recruitment.
TILE BUILDERS (250+)
Build on our data
Create analytics tools, AI models, research platforms on top of Moonlitic data. Sell to your pharma clients for $1M-$5M/year. We provide APIs, you provide value. Moonlitic takes 20% commission.
MOONLITIC
20% of all transactions
We provide the platform, security, compliance, and payments. 80% goes to patients. 20% to Moonlitic. At $100B GMV, that's $20B/year revenue. $38M infrastructure cost. 99.7% margins.
03 — PLATFORM ARCHITECTURE

Nine engines.
One marketplace.

01
Data Engine
Pluggable Data Aggregator: 300M+ records, 3K+ EHRs. Day 1 data access via integration partnership.
02
Marketplace
Search, discover, purchase. 500 filters. ML recommendations. $100B+ transactions.
03
Tile Builder Platform
250 partners build tools. $500K setup + 20% commission. $137M revenue.
04
Payments
$500B capacity. Patient payouts. ACH/Wire. Tax optimization. 1B transactions/year.
05
De-Identification
HIPAA Safe Harbor. Strip 18 identifiers. 10M records/day. Tokenization.
06
Re-Identification
Authorized access. Patients see who accessed data. 1M lookups/day.
07
Risk Scoring
3 models: patient/buyer/transaction. 50M scores/day. 99.5% fraud detection.
08
Earnings Estimation
"You could earn $15K/year." ML model. 200+ features. Patient acquisition hook.
09
Taxonomy
ICD-10, SNOMED, LOINC, RxNorm. 500K+ medical codes. Powers search.
04 — EXECUTION OPTIONS

Option A: 12 months.
Option B: 18 months.

OPTION A: 12-MONTH AGGRESSIVE
$25M
Full platform in 12 months
Team: 61 people from Day 1
Scope: All 9 engines + B2C payments
Revenue: $50M ARR @ Month 12
Risk: 🔴 HIGH (60% burnout risk)
RISKS: Team burnout. Technical debt. 50% timeline slip probability. No room for error.
OPTION B: 12+6 PHASED (RECOMMENDED)
$35M
Prove model (12mo), then scale (6mo)
Phase 1: 45 people, B2B only
Phase 2: 61 people, add B2C
Revenue: $10M proven → $50M
Risk: 🟢 LOW (20% burnout risk)
BENEFITS: Sustainable pace. Proven revenue before scaling. 80% execution probability. Time to iterate.
05 — BUSINESS MODEL

$100B GMV.
$20B revenue.
99.7% margins.

REVENUE STREAMS
$20B/yr
20% of patient data sales
$137M/yr
Tile builder platform fees
$500M/yr
Analytics & premium features
UNIT ECONOMICS
Average patient value: $2,000/yr
Moonlitic take (20%): $400
Patient payout (80%): $1,600
Infrastructure cost: $0.77/patient
Net margin per patient: $399.23
Margin: 99.8%
COST STRUCTURE
Infrastructure: $38.7M/yr
Team (61 people): $23.9M/yr
Total operating: $62.6M/yr
Revenue: $20B
Costs: $62.6M
Operating margin: 99.7%
EBITDA: $19.94B
06 — GO-TO-MARKET

Three flywheels.
Compounding growth.

01
Patient Acquisition
"You could earn $15K/year from your health data."
• Partner with patient advocacy groups
• Health system partnerships
• Employer programs (23andMe model)
• Target: 50M patients in 5 years
02
Pharma Sales
"Access 50M patients for clinical trials and RWE."
• Accenture Life Sciences (co-sell)
• Microsoft co-sell (Azure partnership)
• Direct sales to top 100 pharma
• Target: 500 buyers in 5 years
03
Partner Ecosystem
"Build analytics tools on our data, earn millions."
• Flatiron, IQVIA, Tempus as tile builders
• $500K setup + 20% commission
• They sell for $1-5M/year
• Target: 250 partners in 5 years
STRATEGIC PARTNERSHIPS
Data Aggregator: Partner Year 1 ($2M), acquire Year 2 ($50-100M). 300M records Day 1.

Microsoft: Azure credits ($500K-$1M) + co-sell to pharma. Joint marketing.

Accenture: Pharma introductions. 50+ clients in 6 months vs 2 years solo.
MOONLITIC

$35M to build
the $20B platform.

INVESTMENT DETAILS
Use of Funds (18 months)
Phase 1 (12 months): $17M
Phase 2 (6 months): $17.25M
Total ask: $35M
Milestones
Month 12: $10M ARR (proven)
Month 18: $50M ARR
Month 24: $200M ARR
Month 36: $1B ARR
Why Now
✓ Aggregator available (300M records)
✓ HIPAA tech mature (Zero Trust, OAuth2)
✓ Pharma spending $200B/year on trials
✓ Patients want control + compensation
✓ No competitor has this architecture
Exit Strategy
Series B at Month 18: $50M ARR proven
IPO at Month 36-48: $1B+ ARR
Or strategic acquisition by Epic/Oracle/Microsoft
Healthcare is a $4T industry. Data is worth $600B.
Patients have the data. Pharma has the money. Moonlitic connects them. This is the most defensible business model in healthcare.
Moonlitic Board Presentation · Option B (12+6 Phased) · February 2026